Understanding payer value perceptions – register for our webinar

In an ever-changing healthcare environment, the need to prove value for money remains a key focus for payers and reimbursement decision makers. Broad-based healthcare reforms, new pricing regulations, increasing tendering processes and emphasis on value-based assessment are all changing the game for pricing and reimbursement, while raising hurdles for market access.

There is no longer a one-size-fits-all approach when it comes to developing value propositions, defining value to meet the specific healthcare needs of payers at national, regional and local level has never been more critical to optimise reimbursement and patient access.

So on 22 September Adelphi Values, in association with PMGroup, will host a webinar to look at value evidence requirements by payer archetypes and future considerations for defining value to meet national, regional and local payer needs.

We have partnered with Mark Wilkinson, Director of Strategic and Organisational Development at Bolton NHS Foundation Trust who will provide a payers perspective. Mark moved to the Trust in 2014 from Barnsley CCG where he was Chief Officer. Prior to that, he was the PCT Chief Executive in East Lancashire and has been a member of several provider and commissioner boards.

This webinar will be useful to professionals working in the pharmaceutical industry including senior market access, pricing and reimbursement, marketing, health economics and outcomes research, value evidence & communication leaders and those involved in commercial aspects of the drug development process.

Follow this link to register for the free webinar – either to watch it live on the day or for access to a recorded version.